SEGREGAÇÃO INFORMACIONAL NO CAPITALISMO DE VIGILÂNCIA: UM PARADOXO PRESENTE NA SOCIEDADE DA INFORMAÇÃO
DOI:
https://doi.org/10.17564/2316-381X.2025v10n2p91-104Abstract
This paper, based on Shoshana Zuboff's understanding of surveillance capitalism, aims to analyze algorithmic opacity as a form of informational segregation and the relevance of transparency for the protection of fundamental rights. The questioning of the effectiveness of informational self-determination is at the heart of this study for understanding the current paradox present in the information society. Using the hypothetical-deductive method and qualitative approach, based on bibliographic and documentary research, the article examines regulation as a relevant path to greater legal certainty and legal apparatus, but not as an end in itself for the effective protection of personal data used by surveillance capitalist companies. It thus concludes that mappings are essential to enable an accessible understanding of users, through simple and objective language regarding the use of their personal data, so that there is effective autonomy. Informational segregation, in surveillance capitalism, presents itself as a paradox in the identification of the information society, since it is simultaneously made visible and obscured in the discourses that support it.